Publishing Executive recently published this article about generating leads and revenue through the ever-expanding virtual events market. A number of executives in the industry offer their insight into how publishers can get the most out of their virtual events, including our very own Nick Balletta. Below is an excerpt from the article covering Nick’s view [...]

Nick Balletta, CEO of TalkPoint sits down with Head of Marketing, Dan Roche and discusses the origins of the company and some of the important developments influencing the webcasting industry. Balletta discusses TalkPoint’s resilience through the bubble burst, 9/11, and the recent economic recession. Also discussed is the increased adoption of webcasting by [...]

Law Firms, like every other business, need to develop a brand image and market themselves in order to grow a customer base. It can be a struggle for a law firm to differentiate themselves from other firms competing for clients. An immediate differentiator for a firm is often the company’s website: the aesthetics and message [...]