Webcasting Business Applications

The results are in: TalkPoint Webcasting Usage Survey proves webcasting extends reach and reduces budgets for business professionals

By TalkPoint ⋅ March 15, 2013 ⋅ Post a comment

Would you like to extend your audience reach, reduce your budget and travel less for work? Survey says (in the Family Feud reveal voice), “You can!” Our December 2012 Webcasting Usage Survey (polling TalkPoint webcasting clients) indicated that webcasting enhances business communication efforts by increasing messaging distribution and reaching larger audiences, while accounting for less travel and [...]

Happy Social Media Week!

By TalkPoint ⋅ February 13, 2012 ⋅ Post a comment

Social Media Week 2012 (@socialmediaweek, #SWM12) returns to New York to focus on the event’s theme “Empowering Change through Collaboration.” This year’s celebration marks the fourth anniversary in New York, but events span 21 cities across the globe including San Francisco, Chicago, Vancouver, Buenos Aires, London, Paris, Berlin and Hong Kong. Newcomers Tokyo, Singapore, DC and Miami [...]

Online video learning technologies used by 75% of employers

By TalkPoint ⋅ November 17, 2011 ⋅ Post a comment

More than three quarters of employers are now using live online learning technologies reports Laura Chamberlain of Personnel Today. This information, based on a benchmark study from Towards Maturity, states that virtual meetings and classrooms as well as video conferencing were used in the following ways: 80% of employees used e-learning courses 61% of organizations [...]

The digital classroom: increasing enrollment by 17 percent

By TalkPoint ⋅ August 22, 2011 ⋅ Post a comment

According to Knewton, an adaptive technology platform, education is a seven trillion dollar industry. Although this is seven times the global mobile industry, 30 percent of students in the U.S. fail out of high school. The good news is that the educational landscape is changing, and the Internet is now a virtual learning center that [...]

Mobile webcasting takes you ‘on set’

By TalkPoint ⋅ July 5, 2011 ⋅ Post a comment

In Amy Gahran’s article titled “Director uses iPhone to be ‘on set,’” she discusses how Los Angeles-based video producer, Keith Dalton, was able to direct a shoot for the latest episode of his Web comedy series, “Mr. Deity,” with the use of his iPhone. In order to accommodate the schedule of a series regular, Jimbo [...]

iPad on the road: pharmaceutical companies utilize device as sales tool in the field

By TalkPoint ⋅ May 23, 2011 ⋅ Post a comment

In a recent FiercePharma article by Tracy Staton, she states that many drugmakers are utilizing iPads as sales tools. Pharmaceutical companies have found that using an iPad increases functionality in the field for a number of reasons including: -Sales representatives can share their electronic promotional materials with doctors already using iPads -Save paper: electronic materials [...]

After the Webcast: How Sales Can Effectively Follow Up on Leads

By Kate Hutchinson ⋅ January 20, 2011 ⋅ Post a comment

Learn about the top two pitfalls of sales follow-up and how you can avoid them during your next marketing campaign.

Webcasting as a Tool for Brand Communications

By Kate Hutchinson ⋅ January 13, 2011 ⋅ Post a comment

You’ve spent untold hours of work on perfecting your corporate image–make sure you are working with a technology partner who understands the value of your brand.

Building a Corporate Culture – How Video Webcasting Helps

By Kate Hutchinson ⋅ January 4, 2011 ⋅ Post a comment

The usefulness of video webcasts for milestone meetings is well-documented–investor calls, quarterly updates, and emergency communications are all conveyed via webcast. Consider some ways that webcasts can promote positive corporate news and events!

iPads: A Powerful Selling Tool?

By Kate Hutchinson ⋅ December 14, 2010 ⋅ Post a comment

A recent article in the Wall Street Journal pointed to the growing adoption of iPads as a tool in the sales process. Pharmaceutical and medical device sales reps are using iPads instead of traditional laptops and projectors. The appeal of these tablet devices is clear–Steve Jobs promised a “magical” computing experience, and the bright, touch-screen [...]

Search