Ziff Davis Enterprise, the leading publisher and Internet company that produces Baseline, CIO Insight and eWeek, has decided to abandon print publishing completely. As of January, the company will be the first major b-to-b publisher to go paperless.
In a green effort to eliminate paper, printing and postage costs, this mobile and digital initiative titled OmniDigital, is also designed to increase the frequency and audience reach of its publications. Next month, Ziff Davis will launch websites and native apps for a variety of smartphones and tablets to increase its audience reach, and the publisher said that Baseline and CIO Insight will double their frequency from six times a year to monthly. Further, eWeek will return to biweekly frequency, up from 19 issues a year.
As digital access becomes more and more prevalent, publishing companies, like Ziff Davis, have had to reevaluate their mobile strategy to extend beyond traditional print publishing and campaigns. Many publishers have recognized the value of webcasting and mobile streaming in order to provide more interactive content, enhance content accessibility and grow their subscriber base. Additionally, sponsored publishing webinars provide an expanded marketing reach for advertisers.
TalkPoint readers, do you see the publishing community moving to a solely digital presence? How have you adjusted your business strategy to ensure content is accessible anywhere and everywhere for your customers? Are you using webinars to make your material more engaging? To learn about TalkPoint webinars for publishing, click here.