In an article from The Next Web, it states that YouTube recently announced the introduction of a new version of its video player. Video makers now have the ability to embed their videos onto their website without the YouTube branding.
To enable “modest branding,” simply add “?modestbranding=1″ to embed the code, and the player will show without the YouTube logo at the bottom of the video.
This feature is a benefit to professional video clients who are deterred by hosting their videos on YouTube because of the often amateur association with the company’s logo. Additionally, the option to remove the YouTube branding may help increase the ease of viewing videos as the logo can be a distraction and frequently covers images from full sight.
Will YouTube’s next step involve more personalized players? Will YouTube eventually offer companies a feature to create corporate-branded players? It appears that the company’s unbranded player may actually strengthen the Youtube brand among those seeking a more serious, customized video solutions.
To learn more about how your company can utilize a 100 percent client-branded player and provide greater company and sponsor emphasis, visit talkpoint.com.